Our Approach

Nature has given us a tool in order to successfully coexist in perfect harmony with our surrounding. This precious gift is our ability to empathize with others. Empathy comes from the Greek empatheia-em (into) and pathos (feeling) - a penetration, a kind of travel. Empathy is our ability to connect with others physically, psychologically and emotionally. Once this connectedness dissolves the false sense of separateness between "me" and "them", we naturally work towards the well-being of all creatures. Our approach is based on the understanding that each one of us is born with an innate capacity for empathy, but unfortunately it is oftentimes restricted to just those closest to us - our friends, family and pets. However, we have the capacity to open our empathetic heart to all. Empathy is the fundamental nature of humanity which can and should be extended to every being without the imaginary boundaries of race, religion, nation or species.